DESCRIPTION
Revamping Sensi.AI's brand to showcase their tech-driven mission, I created a fresh visual identity through updated color palettes, website wireframes, and impactful marketing materials.
Sensi.AI, a company focused on leveraging artificial intelligence to enhance caregiving, sought to refresh its brand to better align with its tech-driven mission. The goal was to position Sensi.AI clearly as a cutting-edge technology company rather than being perceived solely as a senior healthcare provider.
In this collaborative project, I played a key role in revamping Sensi.AI's visual identity. I updated their color palette, created preliminary website wireframes, and designed impactful tradeshow booth graphics, flyers, brochures, and presentation decks. Using Figma and Adobe Creative Suite, alongside Google Slides, the new designs were crafted to highlight Sensi.AI's technological prowess and innovative approach to caregiving.
The results of this ongoing project have significantly transformed Sensi.AI's market presence, presenting them as a serious, tech-focused company. The refreshed brand identity successfully elevates Sensi.AI’s image, positioning them at the forefront of technology in caregiving.
