Brand strategy, visual systems, art direction, campaign planning, and cross-disciplinary leadership.
Brand identity, UX and web design, marketing assets, packaging concepts, and scalable design systems.
Concept-led photography and emerging video work used to support brand narratives, campaigns, and digital experiences.
A selection of projects where I led creative direction, brand systems, and visual execution across design, photography, and digital experiences.
Creative Direction
brand design
Ux
photography
Community-focused rebrand and website redesign that increased traffic 390% and sold out post-launch events.
Creative Direction
brand design
Ux
photography
Oversaw creative direction for digital campaigns, content, and web design, aligning brand expression with education, accessibility, and growth goals
brand design
Ux
Redefining Innosphere's visual identity and developing a strategic framework to elevate its presence. Through a refind brand strategy, we established a visual direction that resonated with their audience.
brand design
A collaborative effort to create a comprehensive brand identity for MoneyTRAIN, aimed to provide visual connection to their target demographic.
My process is rooted in clarity, collaboration, and intention. Every project begins with understanding the goal and ends with work that functions in the real world. Together, we'll map out your project from start to finish. This approach allows me to build work that is thoughtful, scalable, and rooted in real outcomes rather than surface-level aesthetics.
I work as a strategic partner, not just a creative. My process starts with understanding the people, systems, and goals behind the work, so every design decision has purpose. I bring cultural fluency and audience awareness into each project, translating complex ideas into clear, effective creative across disciplines. I am equally comfortable leading vision, collaborating with teams, and executing the details that bring strategy to life.
Brands that value storytelling, design systems, and cultural relevance across digital and physical experiences.
Organizations investing in community, movement, and activation-led creative across campaigns, events, and content.
Teams bringing stories to life through film, photography, and branded content that needs strong visual direction.
Companies and nonprofits ready to evolve their brand, clarify their message, and scale their creative thoughtfully.
I work as a strategic partner, not just a creative. My process starts with understanding the people, systems, and goals behind the work, so every design decision has purpose. I bring cultural fluency and audience awareness into each project, translating complex ideas into clear, effective creative across disciplines. I am equally comfortable leading vision, collaborating with teams, and executing the details that bring strategy to life. This approach allows me to build work that is thoughtful, scalable, and rooted in real outcomes rather than surface-level aesthetics.
years of experience
satisfied clients
projects and counting
If you’re looking for a creative partner who can lead strategy and execution, Iet's connect.
