DESCRIPTION
Collaborating remotely during the pandemic, our design team crafted a comprehensive brand identity for CRTV Lab, enhancing its mission to empower underserved communities through creativity and technology.
As part of the Make A Mark CLT initiative, I collaborated with a talented team of three designers to develop a comprehensive brand identity for CRTV Lab, a subsidiary of doGreater Charlotte. This project aimed to align with doGreater Charlotte's mission of fostering creativity, technology, and entrepreneurship in underserved communities. Our contributions included finalizing the logo, creating merchandise, designing a brand pattern, and developing a truck wrap to represent CRTV Lab's innovative spirit.
Using Adobe Creative Suite, we navigated the unique challenges presented by the height of the pandemic. All meetings and collaboration sessions were conducted over Zoom, demonstrating our adaptability and commitment to the project. Despite these obstacles, we successfully delivered a cohesive and impactful brand identity that effectively communicates CRTV Lab's dedication to empowering youth through creative technology.
Since the project's completion, CRTV Lab has fully embraced the elements we designed. The brand pattern, merchandise, and truck wrap are now integral parts of their identity, helping to inspire and engage the community. Our work on this project underscores the importance of strategic design in advancing educational and entrepreneurial opportunities for underserved population
