sub-brand identity

We had the incredible opportunity to collaborate with Make a Mark CLT to create a brand identity for moneyTRAIN, a pilot program introduced by the Money Magnets Club in 2024. This program aims to combat intergenerational poverty, promote generational wealth practices, and explore entrepreneurship through financial literacy. Our team was tasked with branding and marketing this initiative to attract financial supporters, corporate/community partners, and organizations interested in referring their clientele. We focused on creating a powerful brand identity to ensure the program's successful launch and continuity.

In collaboration with a copywriter and another art director, we worked tirelessly during a 12-hour Make-athon to craft the visual and messaging elements for moneyTRAIN. I was responsible for creating the graphic elements and the slide deck in Google Slides, ensuring everything was editable for future use. We developed a cohesive logo, color palette, typography, stickers, and other graphic elements to represent the program’s core values and mission. The collaborative effort was key to delivering a brand identity that effectively communicates the program's goals and attracts the right audience. Two months after the Make-athon, I also created additional social media designs to further support the program's outreach and engagement efforts.

This project was particularly rewarding due to its collaborative nature and the impact it aims to achieve. By working together, we designed a comprehensive branding strategy to support moneyTRAIN's objectives of promoting financial literacy and wealth-building within black and brown communities. The experience underscored the power of teamwork in creating meaningful and lasting change, and we are proud to have been part of this initiative.