I led the brand refresh for Innosphere, aiming to establish them as industry leaders within the tech world. Their previous brand was outdated, lacked a diverse color palette, and did not resonate with their target audience. To address this, I conducted thorough competitor research and a brand workshop with stakeholders to refine their visual identity. The goal was to create a brand that felt approachable, trustworthy, and authoritative, while also differentiating them from their competitors in the market.
The design process heavily focused on refining the color palette, introducing a bold scheme with blue to signify trust and professionalism, and red to make key elements stand out. This palette enhanced the website’s readability and visual appeal, making it easier to highlight important content. Custom illustrations were used to maintain a unique and personal touch, replacing stock imagery, while animated icons were designed to represent their offerings in an engaging way. These visual elements were designed to align with Innosphere's goal of being relatable and down-to-earth.
Once the brand refresh was completed, the next phase of the project focused on the website redesign. I collaborated with a copywriter, developer, and web project manager to craft the website’s information architecture, telling a compelling story from the navigation menu down to the footer. This storytelling approach highlighted Innosphere’s expertise, key statistics, and the solutions they provide, ensuring the site resonates with their target audience. The end result was a refreshed brand and a cohesive website that positioned Innosphere as a modern, innovative leader in the tech industry.
Their current website
